Brand reference

profitslocal brand assets.

The original design reference page for the profitslocal identity: logo direction, Local Intelligence Collage, color system, type, and generated website-section references.

profitslocal horizontal logo

Research first. Design with taste. Preview before payment.

Logo

profitslocal logo mark Mark
profitslocal horizontal logo Horizontal

Brand essence

Beautiful, research-backed local-business websites, pre-built before you pay.

profitslocal should feel like a creative research lab for local-business websites: warm, fast, trustworthy, artistic, and practical.

Color system

Cream #FFF6EC

Main warm background

Paper #FFFCF7

Cards, notes, panels

Charcoal #17191C

Main text and rules

Muted #5E6268

Body copy

Coral #FF5A3D

CTA, logo mark, accents

Coral soft #FFB39F

Soft highlights

Peach #FFE1CE

Warm section surfaces

Citrus #FFD45A

Growth and optimism

Mint #CDECCF

Trust and success cues

Green #47B86A

Positive metrics

Sky #8BD3F7

Motion and annotations

Blue #327BEA

Search and data cards

Lilac soft #EADCFB

Creative accent

Typography

Editorial serif headlines.

Clean sans body copy for forms, buttons, labels, and product surfaces.

Display

Playfair Display, Libre Baskerville, Cormorant Garamond, Georgia

UI / body

Inter, Manrope, Plus Jakarta Sans, system-ui

Design language

Local Intelligence Collage.

Warm cream surfaces, coral CTA energy, maps, storefront worlds, browser previews, research notes, annotation marks, and optimistic growth cues.

Reference images

Hero brand reference Hero Research brand reference Research Taste strategy brand reference Taste strategy Preview gallery brand reference Preview gallery Pricing brand reference Pricing Performance brand reference Performance Process brand reference Process Final CTA brand reference Final CTA

Files

Logo markHorizontal logoColor palette SVGBrand tokens JSONDesign tokens CSSOriginal design MD