{
  "brand": "profitslocal",
  "domain": "profitslocal.com",
  "colors": {
    "cream": "#FFF6EC",
    "paper": "#FFFCF7",
    "charcoal": "#17191C",
    "muted": "#5E6268",
    "coral": "#FF5A3D",
    "coralSoft": "#FFB39F",
    "peach": "#FFE1CE",
    "citrus": "#FFD45A",
    "mint": "#CDECCF",
    "green": "#47B86A",
    "sky": "#8BD3F7",
    "blue": "#327BEA",
    "lilacSoft": "#EADCFB"
  },
  "fonts": {
    "display": ["Playfair Display", "Libre Baskerville", "Cormorant Garamond", "Georgia", "serif"],
    "body": ["Inter", "Manrope", "Plus Jakarta Sans", "system-ui", "sans-serif"],
    "hand": ["Caveat", "Patrick Hand", "cursive"]
  },
  "radii": {
    "pill": "999px",
    "card": "28px"
  },
  "positioning": "Beautiful, research-backed local-business websites — pre-built before you pay.",
  "visualLanguage": "Local Intelligence Collage"
}